Released on: July 20, 2008, 8:58 pm

Press Release Author: Andrew Alexander

Industry:

Press Release Summary: International DNA paternity testing firm easyDNA has
substantially reduced the price of its Express DNA Testing service to further
improve its overall customer service.

Press Release Body: Kent, UK ( ExpressPressRelease ) - 10th July 2008 - href=http://www.easydna.co.uk>easyDNA, a leading DNA testing firm, has reduced
the price of its Express Service by up to 30%. The DNA express testing service
allows the customer to obtain their result within 48 hours from the samples being
received at the laboratory instead of the normal 5 to 7 day working days turnaround.
The price has been reduced across all easyDNA markets and currencies so can be
benefited by all easyDNA customers.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said,
"At easyDNA we understand that waiting for a href=http://www.easydna.co.uk/content/index.php?section_id=1>DNA paternity test
can be a very emotional experience. Therefore we have decided to make the Express
Testing option more accessible in terms of pricing so that clients that require the
result earlier will find it easier to order this option.

We already have a good demand for this service but with the reduced price we expect
more people to select this option. This will put a greater demand on the logistics
of the testing process. However, as demand keeps growing we are continuously
improving our internal logistics and our laboratories have expanded their capacity
to meet the steady increase in DNA testing. Therefore we are confident that we will
be able to deliver the results on time.

Our aim at easyDNA is always to constantly improve the overall quality of the
customer experience. This one of the various initiatives we plan to unveil in the
coming months."

About:

easyDNA specializes in the provision of
reliable, accurate and confidential DNA tests including DNA Paternity Testing to
both the private and public sector. EasyDNA operates through a network of offices
including United Kingdom, Ireland, Italy, Belgium, Romania, Australia, New Zealand,
USA, Canada, South Africa, India, Congo, . All testing is performed by an ISO 17025
and AABB accredited laboratory and staff have a minimum of 5 years experience
dealing directly with DNA testing thereby ensuring the highest level of competence.
Our lab has conducted over 250,000 DNA tests and is highly experienced in all facets
of DNA testing.

Contact: Press Office
Web: www.easydna.co.uk
Email: info@easydna.co.uk

###

Web Site: http://www.easydna.co.uk

Contact Details: easyDNA
Level 5, Amphenol Business Centre, Thanet Way, Whitstable Kent CT5 3JF
United Kingdom
Tel: +44 (0)870 4231030 Fax: +44 (0)870 4231031
Web: www.easy-dna.com
Email: info@easy-dna.com